American Standard Heating & Cooling Air Conditioning “What’s Hot Campaign”
The goal of the promotion is to brand the American Standard name and develop leads for the local dealers. Listeners of Y98 will hear the name American Standard Heating & Air Conditioning Dealers throughout the day on Y98 and Y98.com. American Standard is also providing a child ID program free of charge as a public service to the St Louis community at Y98 events.
Sponsorship elements:
- Prominent position on Y98 “Home Page”
- Sponsor of Events section…”What’s Hot at Y98”
- Banner to promote special offers with hyoerlink to American Standard
- Exclusive Sponsor of the “What’s Hot” section of Page
- Microsite Page on Y98 website that includes:
- List of American Standard Dealers, name, location and phone number
- List current promotions or special financing offers
- Host a register to win campaign with Y98 to provide tickets to an event
- Logo inclusion in each Y98 Email Blast to our online database
- “What’s Hot on Y98” :30 second feature that runs (7) seven times per day and informs listeners what is going on in town and where Y98 will be.
- American Standard is the Exclusive Sponsor…announcements say, ”powered by your independently owned American Standard Heating & Air Conditioning Dealers”
Your Traffic:
Crown Vision is using this campaign to market themselves as the leader in Eye Care in the St Louis Market. It is solely for branding and also uses the streaming spots to advertise their services. Crown Vision 1-800-EYE CARE Your Traffic Sponsorship
Sponsorship Elements:
- On air traffic reporting with Lance Hildebrand
- Traffic Sponsorship
- Your Traffic logo on Y98 homepage
- Banner link to Crown Vision website (my commute moble/text/email alerts)
- Audio stream live promos
- Streaming spots on Y98.com
